In a world where people stay online for most of the day, a standard website just doesn’t cut it. Depending on the product, up to 83% of consumers visit a company’s or service provider’s website before making a purchase. And as more and more consumers make decisions based on their online experience, the appearance, usability, and accessibility of your website is more important than ever, especially if you are in a competitive market.
Having a right understanding of your website’s role can greatly benefit your business. Think of it as an extension of your sales staff. In the same way you wouldn’t send out an unkempt salesman to represent your company, neither should you send out an unremarkable website to the consumer who is specifically searching for your product or service.
Working on a website is the ideal time to consider the rest of your branding as well – message, color palette, and logo. The worst thing you can do is invest in a well-built, mobile friendly website, and not have the proper design elements to make the website stand out visually.